500M LinkedIn Members Can’t Be Wrong

LinkedIn hits 500m members

How many members does LinkedIn now have around the globe? The professional network reached another milestone… 500 million LinkedIn members! That is half a billion users across 200 countries – the largest online professional community in existence. See the breakdown by country:

LinkedIn hits 500 Million global members - 2017 April

LinkedIn Numbers

Why focus on building your professional network? Each new connection expands your network to an average of 400 new people and 100 new companies and an average of 500+ jobs.

  • 2 new accounts are created every second, that’s 172,800 every day! This equates to 33 million new users in six months. See the growth.
  • LinkedIn launched on May 5, 2003 and had 4,500 members after 1 month.
  • 10+ million active jobs
  • 9+ million companies
  • 100,000+ articles each week
  • The most connected city in the world is London, with an average of 307 connections
  • Available in 24 languages: Arabic, English, Simplified Chinese, Traditional Chinese, Czech, Danish, Dutch, French, German, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Tagalog, Thai and Turkish
  • 10,000+ full-time employees with offices in 30 cities around the world
  • 106 million total monthly users (as at Oct 2016)
  • 21 x more profile views, 9 x more connections requests and up to 36 x more messages with a photo
  • 1 billion+ endorsements
  • 4,000,000 unique Australian visitors
  • 40 million+ students and recent college graduates on LinkedIn
  • 8 million+ members in Australia
  • 1 million+ members in New Zealand
  • 21 million+ members in UK
  • 133 million+ members in USA
  • Employees are 70% more likely to engage with a post on your Company Page than others (so ensure staff are following your page)

Statistic: Numbers of LinkedIn members from 1st quarter 2009 to 3rd quarter 2016 (in millions) | Statista
Find more statistics at Statista

What is New?

  1. Profile insights will be added to your My Network tab to give more insights about your connections. This will include lists of who is the most connected in your network, who has the most mutual connections and interactions with you, and who was your first connection (I wonder who that was for me).
  2. LinkedIn has launched Matched Audiences, which gives advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.It can be used with LinkedIn Sponsored Content, LinkedIn Sponsored InMail, and other ad formats. “With Matched Audiences you can use LinkedIn to retarget your website visitors, market to your contacts from your customer databases and marketing automation platforms, and reach decision makers at target companies for your account-based marketing programs. Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue.” – Eva Chau, senior product manager, LinkedIn.
    Learn more about Matched Audiences 
  3. LinkedIn Landing Page.  When you click on a LinkedIn Ad you can be taken to a LinkedIn landing page. Read more and see examples.
  4. Microsoft Integrations – It is exciting to see how LinkedIn’s profile data can become natively integrated into Microsoft’s Office products and other communications apps. Microsoft’s digital assistant Cortana could provide background info on the people you are about to meet with – how cool is that? Also, having a more relevant newsfeed; “… that serves up articles based on the project you are working on and Office suggesting an expert to connect with via LinkedIn to help with a task you’re trying to complete.” – Satya Nadella, Microsoft CEO
  5. LinkedIn Learning will be integrated into the Office experience, allowing you to instantly learn new things without searching. Kinda like a modern version of ‘Clippy” helping you do more through learning more.
  6. Today, Microsoft announced that it is integrating LinkedIn’s Sales Navigator tool with its Dynamics 365 technology, a leading customer relationship management tool.  Get a combined monthly subscription for LinkedIn Sales Navigator and Dynamics 365.
  7. Another integration coming in July will be a new Microsoft app called Dynamics 365 for Talent, integrating aspects of LinkedIn Recruiter, as outlined in this post by Scott Guthrie, Microsoft’s cloud and enterprise chief.

What features are you excited about? What would you like to see added in the future?